When our client, Xtreme, said they wanted to revamp their website, I don’t think any of us really had in mind the complete revamp we would end up doing.

The new website, launched this weekend, has a bold new modern look that impresses on the site’s visitors just how much care and attention Xtreme puts into everything they do. we have re-taken the product photography, re-written every page of content, and designed a site to appeal to all different types of visitors.

As well as adding new features to help potential buyers get to the level of information they need to make an informed decision, we have created a smooth, seamless cart and check out system, completely customized to suit all our client’s wishes. Xtreme website visitors can add accessories to their cart when they add his main product, as well as get details of special offers available to them, in case they missed them at an earlier stage. We have hooked up the final purchase invoice into Xtreme’s own accounting system so they don’t have to waste time plugging in information from the website and they can tie that information directly into their shipping software. And of course its all database-driven, so can be easily updated when prices and discounts change, as well as new products being launched!

From a website visitor perspective, they can view the Xtreme Heater in a 3D photo rotation, as well as take a useful interactive overview tour of the many features of the star product. On the left side of every page, we have a 5-step program to help people learn everything they need to know about the heater and how it will help them, from choosing the right model for their boat to a thorough installation guides, detailed on a boat -by-boat basis. For happy customers, they can submit their testimonial to Xtreme for the chance to win free gear and show their heater installation in the testimonial showcase section.

Our support area goes way beyond a regular FAQ page, allowing customers to search the questions and answers by their choice of keyword as well as see the most popular searches other visitors have asked. The page is sourced by a regular database so Xtreme can update the information whenever they like.

Xtreme launched their site with an email flyer to all their past customers offering a 20% discount as well as new information and products available, all developed and designed by the Documentopia team.

Let us know what you think of our slick new website for Xtreme Heaters – a site that’s cross-browser compatible (tested in Chrome, Safari, Firefox and IE 7-9), as well as tested on all manner of devices from ipad2 to android phones and macs/pcs. Did we mention we did a bunch of new product photography as well? Can you tell we’re very proud of this latest achievement? Not too shabby!