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Launching a website – the phased approach

AmandaWe work primarily with small business owners, and most often, with the owner him or herself.

A key part of how we understand the needs of small businesses is that we are one. We understand the time crunch business owners face every day and how sometimes your own marketing efforts can fall by the wayside when you are busy working to meet YOUR clients’ needs.  A good example of how we were able to help one of our clients this week is a phased approach to launching a new website.  They had a basic “contact information” website when we began, and little that represented their high-tech unique manufacturing skills and processes.

fj feddersen logoOur client didn’t have the time available to write a lot of content and take photos for us to showcase his company’s capabilities but understood that having a nice design, an easy-to-use contact form, and some imagery, was better than leaving the website as it was.   I understand that some bigger web design companies will not do much to help with “content” of a website, or will request separate fees to help on that side.  We take that on to get our clients moving in the right direction.  We took the approved design and fleshed out 4 pages (where just one is a placeholder page) and launched their website, while they continue to spend their time where it is needed.

website phased approach

The phased approach to web design

The FJ Feddersen Gun barrels website (in its phase 1 stage) is pictured above.  Documentopia designed the logo and website design, as well as photography touch up and content editing.  The website mainly links to their “e-commerce” site, which we designed and launched earlier this year, 10/22 Rifle Barrels.

We look forward to fleshing out the rest of the website and extending the reach of the gun barrels manufacturing company.  It’s always worth considering the phased approach if you are pushed for time and need to start by replacing something that is no longer useful to you or your customers.

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Categories: Logo Design, Web Design
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